I've written a book on Software Business and Product Strategy. With emphasis on the "Software."
Software business and product: MBA's
People go to business school. They learn about product strategy, markets and the rest. Now a certified expert professional, they join some scrappy little software startup. What a mess! These people have NO idea what they're doing! Let's clean things up and create a proper product strategy, the kind that would earn an "A" grade in B-school.
The business tanks. There are recriminations. The funding was inadequate! We were too late! Too early! The software was no good! And on and on. Anything but ... our product strategy was completely inappropriate for a SOFTWARE business. Unthinkable! Business is business. Products are products. BZZZZZZTTT! Sorry, that's just plain wrong.
The MBA needs to read the forthcoming book.
Software business: ideas
You're naturally innovative. You come up with good ideas. Finally you've settled on one. This is the one to back -- it's really going to work!
You dive in. You learn stuff. You start interacting with people. You realize there's more stuff out there than you thought. We've got to add this! And that! After living with the idea day and night, you realize that the business you're beginning to build is just the tip of the iceberg. It has so many implications in so many adjacent areas. We really don't want to just ignore all this other stuff; it would be leaving a huge part of the potential business on the table!
This is the path to disaster. The entrepreneur needs to read the forthcoming book.
When will the "Software Business and Product Strategy" book be available? Soon. I'll let you know.
Update: It's available. See here.
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